Www giovannirana co uk

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This nugget was buried in the briefing materials, but insight work conducted by ZEAL confirmed that this claim held huge appeal for our target audience of UK pasta lovers. The 3 month long programme featured a delicious mix of proven ingredients, deed to create consumer appetite along the entire path-to purchase:.

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To drive awareness out of store we crafted an 8 week, national radio campaign. A series of serving suggestions, accompanied with money off coupons, invited recipients to try the range. The campaign was supported by the launch of the new Giovanni Rana website; liveitalian.

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Banner on retailer websites and a programmatic digital advertising campaign reached out to potential buyers at key moments. Full in retailer magazines helped introduce the brand to foodies looking for inspiration with pasta. Each ad was tailored to each retailer, with prizes such as Italian Weekends offered as incentives for purchase.

A suite of high impact display materials, tailored to each retailer, helped the brand to disrupt the shelf. The tear off barkers, featuring tailor-made competitions, gave shoppers something to take home.

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If you have what it takes to help us cook up more success for our clients, please get in touch. Contact Rob zealcreative. Radio To drive awareness out of store we crafted an 8 week, national radio campaign. Digital engagement The campaign was supported by the launch of the new Giovanni Rana website; liveitalian. Magazine Full in retailer magazines helped introduce the brand to foodies looking for inspiration with pasta. Tailored in-store POS A suite of high impact display materials, tailored to each retailer, helped the brand to disrupt the shelf.

Www giovannirana co uk

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